About Me

I am an award-winning freelance journalist, professional blogger and social media consultant. In 2019 I also took over as Content Creator for two traditional trade publications: Neighbours of Sunningdale and Neighbours of Oakridge and Hunt Club.

While I once chased train wrecks and accompanied police on raids of body rub parlours while working as investigative reporter for the London Free Press and the Kitchener Record, I switched to digital publishing in 2009. That’s ten years of content creation on line and social media marketing campaigns that have had dramatic results for clients.

Over the years, my publication credits have included the Globe and Mail, The Toronto Sun, The Free Press, The Record and many other newspapers.


In 2009, I launched this blog, Thrifty Mommas Tips and have worked with hundreds if brands over the last ten years. My business site is here at Thrifty Mom Media.

In the last few years, I have appeared on radio and television. I have written several features for Today’s Parent and Canadian Family magazine. Other publication credits include Yummy Mummy Club,, Food,Wine and Travel magazine and Trivago.


I am a busy Mom, writer, copywriter and social media marketing consultant who loves to travel, read, ski, exercise, and write. Yoga, hiking, swimming and zip lining are some of my favourite activities. I currently sit on the board of directors for Sari Therapeutic Riding in London, Ontario.

I bring energy, enthusiasm and creativity to all my projects, providing meaningful analysis of social media to brands, causes and messages providing clear results fast. In a rapidly changing environment it is important to rely on someone who stays on top of social media consulting trends. It’s equally important to know when a trend is impactful and cannot be ignored and when a trend is simply a shiny penny that might not impact your particular business.

I have a special interest in health and travel-related topics and have done a great deal of work building non profits through social media channels.

My family was in the London Free Press regarding special needs adoption and Fetal Alcohol Spectrum Disorder. We were also featured in a promotional video for Mont Tremblant.

Contact Details

Always ready for the next work-related and writing challenge. Happy to send case studies of social media campaigns I have built and executed at Thrifty Mom Media social media consulting.

If you, or your brand, need a blogger, marketing consultant, social media consultant, blog content manager or content marketing expert, for an upcoming project contact Paula Schuck at Thrifty Mom Media for an estimate.

Or simply fill out this form below.


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