Do You Know Who I Am?: Blogging and Entitlement

In a digital world, bloggers have become a strange new breed of celebrity. Many are Moms, forging and shaping opinion, writing the future of media. They are on line columnists, brand ambassadors, reviewers, multi-media managers, content providers, publishers, SEO experts, social media strategists and tech experts. They are explorers, pure and simple. Some powerful females have carved out a home and grown an almost cult-like following through their blogs. The Bloggess has 67,000 followers on Twitter alone, not to mention the legions who read her on various other sites. Dooce got a book deal and became a legend. Type A Mom Kelby Carr has over 25,000 followers on twitter and many look to her for opinions and savvy insights into social media. She is creator of Type A Mom and the Type A Mom conference. Some of these female bloggers have huge followings, a fan base of readers whose numbers rival and even eclipse the circulation figures of some daily newspapers. Where egos are at stake, whether on line, in print or on the big screen, there will often be issues with entitlement. Whether its new bloggers demanding guidance and mentorship from experienced bloggers, or experienced bloggers overstepping boundaries with public relations people or brands, or simply a question of someone pulling a Diva act, believing you are entitled to a relationship with a brand is a sure way to jeopardize a relationship, and a business. Here, during a town hall session at the Type A Mom conference, Lee Allport of  sounds off about entitlement and why bloggers should never be asking: “Do you know who I am?”

Mom of two beautiful active girls, traveller, fitness junkie, social media consultant, and keeper of the sanity.