The shopping experience can turn a loyal shopper off if the return policy is hard to negotiate Almost every customer has returned a purchased product for a store credit, exchange or refund at least once in their lifetime. The experience is often remarkably routine. However, sometimes returns do not transpire the way they should. Let’s face it we all have a return story that made us feel undervalued as a customer. An experience shopping at even a beloved regular store can make you reconsider where you spend your money if the chain ends up having not so customer friendly return policies. Customers will be more likely to shop in retail…