• disclose_properly

    Five Big Things You Need to Know to Disclose Properly Now

    Did you know Ad Standards updates took place recently? Are you an influencer, public relations person or a marketing professional? Then you need to know what that means for influencer marketing and business. Ad Standards is the standard for how to disclose properly if you’ve been paid, or compensated with goods, trips, or events. Basically any material connection must be disclosed. If you are an influencer working in Canada then you need to pay attention to these guidelines. Transparency and authenticity are important to anyone who advertises. Advertising should truthful, fair, and accurate. While many influencers already know how to disclose properly and are familiar with Canadian Ad Standards, some might…