There’s Sunshine in Your Cereal – Fortified Cereals with Vitamin D
It’s no secret that Vitamin D is missing at this time of year. Winter days, short on daylight, rob the body of some vitamins needed to absorb other vitamins. Did you know that 85 % of Canadian children do not meet the required daily recommendation for dietary vitamin D? That can wreak havoc on physical and emotional health, which is why fortified cereals matter.
A Little Vitamin DShocking to me the change a little vitamin D can make in your life. And yet only 60 % of Canadians get enough Vitamin D – sunshine vitamin. Many don’t realize that along with dropping temperatures and darker days comes dropping vitamin D levels. Now Kellogg’s cereals has added Vitamin D to 13 of their most popular well loved cereals to equal 20 % of Health Canada’s recommended daily intake. Kellogg’s Rice Krispies, Kellogg’s Special K, Kellogg’s Froot Loops, Kellogg’s Mini Wheats Little Bites, Kellogg’s Corn Pops, Kellogg’s Cinammon Pops, Kellogg’s Frosted Flakes, Kellogg’s Crispix Krispies and Kellogg’s Krave are all newly containing sunshine in every bowl.
No matter how much time you spend out of doors at this time of year, in Canada, there isn’t a way to obtain enough Vitamin D to reach recommended daily levels. In Canada around the month of November we experience something called Vitamin D Winter. The angle of the sun changes and the UV rays that make Vitamin D don’t reach us. Kellogg’s is the only cereal company in Canada fortifying cereals with Vitamin D.
If You Don’t Get Enough Vitamin DIf Canadians don’t get enough Vitamin D, the calcium levels in their blood can drop. In order to maintain adequate blood calcium levels our bodies can borrow from the bones leaving bones weak and susceptible to rickets and osteoporosis.
Clearly the extra fortfification with Vitamin D is a benefit to many Canadians. People like myself with fragile bones and other health conditions can benefit from being able to steal some of my essential daily dose of Vitamin D from a bowl of our favourite Kellogg’s Rice Krispies, or Kellogg’s Froot Loops. I have noted many times over that our family grew up on Kellogg’s cereals. Luckily this advance makes a difference for my kid’s nutrition. I only wish Kellogg’s cereals had been fortified with Vitamin D when I was a child. I am fully aware of the connection between Vitamin D and diseases like Crohn’s Disease. Very happy to see this being added to foods like Kellogg’s cereals. I received some products from Kellogg’s as part of my affiliation with the brand. My opinion is my own.