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    My 2014 Word of the Year Is…

    January 6, 2014 /

    As it is January and the month of giving intense thought to goals and resolutions, I wanted to take some time to define a philosophy for myself this year. A word that defines my business life, and my personal life and drives my activity for 2014.   Last year, I chose the word Health as my catalyst propelling me forward towards a better level of fitness and healthy living for my entire family. I think we tried despite the many challenges that were thrown into our path this past year. I am still a health blogger. Most weeks 80 % of the posts here centre on some health related topic…

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    Paula

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  • family

    Five Reasons Your Blogger Outreach Program Is a Fail

    October 18, 2013 /

    Blogger Outreach is one of the biggest parts of my marketing business. Call it influencer outreach or paid media. In fact, blogger outreach can significantly elevate your game and your message on line and in real life too. An authentic ambassador for your brand tells a story well and is sought out for their opinion. They are impactful and trustworthy and they have an audience. This collage is a sample of a few of the clients I have worked with in the past year. I have been blogging here and writing on line for almost 5 years now. Thrifty Mommas Tips has grown exponentially and my experience has grown with…

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    Five Easy Steps to Personalize Your Twitter Header #DIY

    November 9, 2012 /

    It’s been a few weeks now since twitter changed up its design and some people are still asking how to change their twitter header design, so I thought I would give you a quick lesson. In the interest of prettying up my Twitter stream, here you go: 1. Call up your Twitter home screen. 2. Click on your name – above where it says – view on profile page. (Your name in the left corner of the screen. When you hover over it, the link should be highlighted.) Click on that. Up pops your screen. For some of you there is still wasted real estate behind your Twitter avatar or…

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  • yoga mats
    Health

    I Didn’t Know I Was a Health Blogger until…

    August 2, 2012 /

    A funny thing happened on the way to my first rodeo – or my first trip to Blogher. I was signing up last minute as I do, because life is busy, when all the schedules started coming and they were addressed to this health and fitness track blogger. Health Blogger? Fitness blogger? Now, I’ve been blogging a good three years easily. And I can tell you categorically that I have not once thought of myself as a health blogger. I am, at times, all over the map here. I know it. I like a lot of things and I like to stretch myself as well. I talk adoption, special needs,…

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  • blogging
    family

    My Many Kickass Lessons in Blogging 2010

    December 30, 2010 /

    I believe it’s important to take stock every so often and reflect on what worked and what didn’t work in business. Same is true for blogging. Blogging is a business and it grows every year and changes too so it’s vital to stay on top of some trends, while avoiding roadblocks when you can. Here’s what I learned from blogging this year. Well this is my second year blogging and a much more successful one than the first. I attribute much of that to treating the blog as a business this year. Many of the lessons I learned in 2010 were courtesy of those who have been blogging for quite…

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About Paula

Canadian Mom, skier and yoga lover, Paula Schuck (@inkscrblr) has been writing longer than many people have been alive. Content creator, editor and content coordinator. To inquire about partnerships email inkscrblr@rogers.com.

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Meet Paula

Keeper of the Sanity - Digital media account manager, travel and health writer, blogger and Mom. I build buzz. Frequent contributor to CBC Parents, published in numerous magazines, newspapers, on TV, radio etc. contact inkscrblr@rogers.com

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