-
Five Big Things You Need to Know to Disclose Properly Now
Did you know Ad Standards updates took place recently? Are you an influencer, public relations person or a marketing professional? Then you need to know what that means for influencer marketing and business. Ad Standards is the standard for how to disclose properly if you’ve been paid, or compensated with goods, trips, or events. Basically any material connection must be disclosed. If you are an influencer working in Canada then you need to pay attention to these guidelines. Transparency and authenticity are important to anyone who advertises. Advertising should truthful, fair, and accurate. While many influencers already know how to disclose properly and are familiar with Canadian Ad Standards, some might…
-
Build a Better Blogger Outreach Program in 2016 – Influencer Marketing and the Changing Landscape
You cannot stand still in the world of social media, or influencer marketing. Smart blogger outreach coordinators and businesses are at once, business people, marketers, and cool hunters too. They are always on the lookout for new trends, ideas, people, events, tools, and content that resonates. This is one of the things I love the most about the field I work in. It is ever evolving and dynamic. This is not a post about me gazing into a crystal ball and telling you what’s the hottest trend for 2016. I’m not interested in that right now and in fact I have seen a few too many of those social media prediction posts…
-
29 Lessons Learned at Mom 2.0 #mom2summit
I’m back! I’m back. Just got back from Mom 2 Summit and need to share some amazing things with you. But, you know that saying: Don’t cry because it’s over, smile because it happened. Yeah, well I call BS. Just kidding. Sort of. Mom 2.0 has become one of my favourite social media conferences. Social media conferences or blogging conferences can be an excellent business tool for so many reasons. In the last few years I have been to many. But here’s one of my favourites. Let me tell you why. Did you know social media conferences are often a great chance to learn and elevate your brand? And…
-
Five Reasons Your Blogger Outreach Program Is a Fail
Blogger Outreach is one of the biggest parts of my marketing business. Call it influencer outreach or paid media. In fact, blogger outreach can significantly elevate your game and your message on line and in real life too. An authentic ambassador for your brand tells a story well and is sought out for their opinion. They are impactful and trustworthy and they have an audience. This collage is a sample of a few of the clients I have worked with in the past year. I have been blogging here and writing on line for almost 5 years now. Thrifty Mommas Tips has grown exponentially and my experience has grown with…
